Most sales training doesn't stick

You invest in training to improve sales performance, but is it really delivering results where they matter?

The truth is, most sales training fails to deliver its intended impact.

It inspires in the moment but often does not stick. New skills aren’t applied, behaviours don’t change, and performance gains quickly fade.

And it's not just the quality of the training itself. Success is equally dependent on what happens before and after.

Our scorecard pinpoints the gaps between learning and lasting performance, showing you exactly what's missing and how to ensure your training delivers real, sustained business impact.

Want to know more?

Introducing our co-founders, Caroline & Dan...

What you'll learn

Our assessment features questions derived from both research and industry best practice, on the key characteristics of high impact sales training.

In completing the scorecard, you will discover:

How your sales training rates against industry standards
Whether your current training approach is built for long-term impact
Hidden obstacles that stop new skills from being applied consistently
Where your sales enablement strategy supports (or sabotages) learning and application
What to change to drive real, lasting performance improvement

How you'll be scored

You’ll receive scores in the following key areas:

ENGAGEMENT

Is your sales training capturing attention and sustaining motivation?

RELEVANCE

Is your sales training tailored to roles, markets, and real-world challenges?

CUSTOMER FOCUS

Does your sales training reflect how your customers actually buy?

REAL-WORLD APPLICATION

Is learning applied to live deals, accounts, and customer scenarios?

SPONSORSHIP

Are your leaders actively championing sales training?

SUSTAINABILITY

Is learning reinforced after the training ends?

MEASUREMENT

Are you tracking whether your sales training is working?

Backed by research & real-world results

Strengthening your sales training starts with knowing where you currently stand. By benchmarking current performance, smart businesses can pinpoint exactly how to improve training effectiveness.

This scorecard is built on the same proven frameworks we use in our award-winning programmes with global sales teams. It’s designed to reveal the real, systemic barriers to success, not just the surface-level symptoms.

Is your Sales Training really delivering results?