Most sales training doesn't stick

You invest in training to improve sales performance, but is it really delivering results where they matter? 

The truth is, most sales training fails to deliver its intended impact.

It inspires in the moment but often does not stick. New skills aren’t applied, behaviours don’t change, and performance gains quickly fade.

And it's not just the quality of the training itself. Success is equally dependent on what happens before and after.

Our scorecard pinpoints the gaps between learning and lasting performance, showing you exactly what's missing and how to ensure your training delivers real, sustained business impact.